炖锅奶茶加桃酥 “广德三件套”为何能爆火？

Core Insights - The city of Guangde, located at the intersection of Anhui, Zhejiang, and Jiangsu provinces, has seen a surge in tourism, attracting over 570,000 visitors in the past week, a year-on-year increase of 33.65% [8][2] - The popularity of Guangde's "three-piece set" consisting of stews, milk tea, and peach crisps has driven this influx of tourists, with many visitors traveling from nearby cities [2][6] Group 1: Tourism Surge - Guangde's food scene, particularly the stew restaurants on Yingchun Street, has become a major attraction, with long queues of visitors eager to experience local flavors [2][4] - The "three-piece set" has gained significant online traction, with the related topic receiving 1.15 billion views on the internet from November 24 to 30 [8] - The majority of tourists are from the Yangtze River Delta region, with a notable presence of vehicles from Huzhou, Suzhou, and Hangzhou [9][11] Group 2: Geographic and Economic Factors - Guangde's strategic location as the geometric center of the Yangtze River Delta facilitates easy access for tourists, with travel times of about two hours by car and one hour by high-speed train [9][11] - The city's offerings align with current tourism trends such as "micro-vacations" and "reverse urbanization," providing a cost-effective alternative to larger cities [11] Group 3: Local Culture and Marketing - The local culture emphasizes the enjoyment of stews, which are integral to celebrations and gatherings, enhancing the appeal of Guangde's culinary offerings [13] - Innovative marketing strategies, including live streaming events, have significantly increased the visibility of Guangde's food scene, with viewership growing from millions to tens of millions [15] Group 4: Visitor Retention Strategies - To convert the temporary surge in visitors into long-term growth, Guangde is implementing strategies such as creating tourist maps that highlight local attractions and dining options [18][20] - The city has opened multiple free parking lots and established a dedicated bus service to facilitate tourist movement between attractions [20][22] - Additional initiatives include offering free admission to key attractions until the end of the year and developing immersive consumer experiences targeted at younger demographics [24][26]