Zheng Quan Shi Bao Wang·2025-12-04 04:13Group 1 - During the 2025 overseas promotion "Black Friday," the sales of the two-wheeled electric vehicle industry on Alibaba's AliExpress increased by approximately 40 times [1] - The brand Engwe, which has long ranked first in sales on Amazon's European site, achieved three consecutive months of triple-digit sales growth after joining AliExpress, entering the top tier of the platform [1] - Engwe is recognized as a benchmark brand for Chinese two-wheeled electric vehicles, known for its self-researched technology and strong sales in European and American markets, characterized by high endurance, smart features, and reliable quality [1] Group 2 - AliExpress is intensifying its brand overseas strategy with the launch of the "Super Brand Overseas Plan" in 2025, which includes dedicated channels, content marketing, and brand exposure to help overseas brands showcase their value [2] - During this year's "Double 11" and "Black Friday," AliExpress experienced a significant surge in the European market, with download volumes surpassing Amazon on the first day of "Black Friday" [2] - As the only platform among the "four dragons" of e-commerce that can compete directly with Amazon in the brand overseas arena, AliExpress's download volume surpassing Amazon during "Black Friday" indicates its challenge to Amazon's core market [2]