Core Insights - The integration of sports events with cultural tourism in Xi'an is driving economic growth and enhancing the city's cultural heritage [1][9] - Major sporting events are transforming into significant economic drivers, with substantial increases in tourism and local consumption [3][4] Economic Impact of Events - The 2025 Xi'an Marathon will expand its scale from 35,000 participants in 2024 to 38,000, with a record 286,500 registrations and a mere 13% acceptance rate [3] - During the marathon, travel orders surged by 137% and hotel bookings increased by 180% [3] - Since its inception, the Xi'an Marathon has attracted over 630,000 registrants and generated more than 1 billion yuan in economic growth [3] Consumption Boost from Events - The 2026 AFC U23 Asian Cup qualifiers attracted over 87,800 attendees, with 25.7% coming from outside Shaanxi province, generating direct consumption of 510 million yuan and indirect consumption of 969 million yuan [4] - The weekend of the event saw average daily consumption exceeding 100 million yuan, significantly boosting local hospitality and entertainment sectors [4] Cultural Integration in Events - Xi'an is embedding its historical and cultural elements into sports events, creating immersive experiences that highlight local heritage [7] - Events like the World Swimming Cup and the Snooker Grand Prix have incorporated cultural themes, enhancing the overall spectator experience [7] Policy and Industry Collaboration - Xi'an is fostering a "sports + cultural tourism + commerce" ecosystem through innovative policies and incentives for cultural and sports enterprises [8] - The city has implemented measures to enhance service quality and promote local tourism, including discounts and extended services [8] - The establishment of a sports industry association aims to expand the scale of the sports sector, with over 200 member units contributing to growth [8]
“赛事+文旅” 双重赋能 西安以“流量密码”启动城市经济新引擎
Zhong Guo Jing Ji Wang·2025-12-04 04:29