Core Insights - The release of "Zootopia 2" after nine years has led to a significant surge in related searches and product sales on Taobao and Tmall platforms, indicating strong consumer interest and engagement [1][2] Group 1: Search and Sales Data - The search volume for "Zootopia" related products increased by over 1000% following the movie's release [1][2] - Sales in the toy and trendy products sector related to the movie saw a growth of over 600% [1][2] Group 2: Product Highlights - On the first day of the movie's release, there was a notable spike in searches for related merchandise, including the "Perfect Partners" blind box series from 52TOYS, Disney's official toys, and collaborations with brands like Bubble Mart and Chow Tai Fook [1][2] - Currently, there are over 20,000 related peripheral products available on Taobao, covering various categories such as trendy toys, gold jewelry, apparel, home goods, and digital accessories [1][2]
疯狂动物城周边热卖，淘宝搜索量环比增长超1000%
Xin Lang Cai Jing·2025-12-04 05:41