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Core Insights - The release of "Zootopia 2" has sparked an unprecedented consumer frenzy, with related searches on Taobao and Tmall skyrocketing over 1000% post-release [1][2] - The film's merchandise, including toys and jewelry, has seen a significant sales increase, with toy sales up over 600% and over 20,000 related products available on Taobao [2][4] Group 1: Consumer Behavior - The surge in searches for "Zootopia" merchandise indicates a strong consumer interest, particularly among younger demographics, who are driving the sales [1][2] - Emotional connection to characters like Judy and Nick has led to a "sentiment-driven consumption" trend, where consumers seek to bring the film's warmth into their lives through merchandise [2][4] Group 2: Merchandise Performance - The merchandise related to "Zootopia 2" has achieved a rare "synchronous surge" in sales, with products like 52TOYS' blind boxes and Disney's toys becoming top sellers immediately after the film's release [1][2] - High-value items, such as gold jewelry themed around the film, have broken the norm of low-priced merchandise, with sales exceeding one million on Tmall for brands like Chow Tai Fook and Lao Feng Xiang [4] Group 3: Market Dynamics - The successful launch of merchandise is attributed to brands' strategic planning based on data insights from Taobao, allowing for effective supply-demand matching [1][4] - The phenomenon reflects the "emotional economy" in cultural consumption, where consumers are purchasing not just products but the stories and emotional experiences associated with them [4]