健合Swisse斯维诗闪耀第八届进博会，以科学营养赋能全民健康升级

Core Insights - The China International Import Expo (CIIE) 2025, themed "New Era, Shared Future," successfully showcased the robust vitality and vast prospects of the Chinese market from November 5 to 10, 2025 [1] - Swisse, a natural nutrition brand under the Health and Happiness Group, presented innovative health products at the expo, emphasizing its commitment to the Chinese market and the development of a healthier future for local consumers [1] Group 1: Product Presentation and Market Engagement - Swisse showcased a comprehensive range of family nutrition health products targeting liver health, beauty, cardiovascular health, anti-aging, and children's nutrition, attracting significant visitor interest [3] - The brand utilized a live streaming setup at the expo, enhancing engagement and creating an immersive shopping experience, resulting in a 96% year-on-year sales increase on Douyin during the event, with oral beauty sales growing over 133% [3] Group 2: Industry Recognition and Strategic Insights - Dr. Paul Grimes, CEO of the Australian Trade and Investment Commission, visited Swisse's booth, acknowledging its role in enhancing China-Australia economic cooperation and cultural exchange [5] - Swisse participated in the Tmall International CIIE opening ceremony, presenting key products at the Tmall International Global New Products TOP 100 launch [7] Group 3: Scientific Innovation and Industry Leadership - Swisse's scientific communication director, Liu Wei, discussed the brand's practices in synergistic anti-aging solutions during a roundtable at the Tmall International Health Trends Forum, highlighting the brand's forward-looking approach in the oral anti-aging category [11] - Liu Wei delivered a keynote on "Swisse's Lifecycle Nutrition Trends," emphasizing the shift in consumer beauty demands towards a holistic approach and the brand's commitment to scientific research and digital optimization [14] Group 4: Media Engagement and Brand Positioning - Liu Wei represented Swisse in a live broadcast on CCTV, sharing the brand's innovative product, the Choline Milk Thistle Tablets, and reinforcing the "Three Truths" principle of quality, effectiveness, and safety [16] - The brand's commitment to scientific rigor and product quality was showcased through extensive testing and research, establishing a benchmark for the nutrition health industry [19] Group 5: Future Outlook and Strategic Goals - Swisse's comprehensive product display, industry trend sharing, and high-level dialogues at the expo highlighted its forward-looking strategy and strong research capabilities as a leading global nutrition brand [20] - The company aims to provide more refined, personalized, and scientific nutrition health solutions for Chinese consumers, contributing to the "Healthy China" initiative and the modernization process [20]