国内功效护肤品牌hfp获颁2025年度SIA100科盟两项大奖

Core Insights - The SIA2025 Scientific Skincare Innovation Alliance Annual Conference was held in Shanghai, attracting over a thousand participants from the skin health industry, including leaders and experts from various sectors [1] - The "SIA100 Scientific Product and Technology Achievement Collection" results were announced, showcasing significant improvements in the scale and quality of selected products compared to the previous year [1] - The brand hfp (HomeFacialPro) received recognition for its two products, the AHA Pore Purifying Essence and the Dual-Phase Moisturizing Oil Cream, highlighting its strength in efficacy skincare [1] Company Overview - hfp, established in 2014, focuses on ingredient-driven skincare solutions tailored for young consumers, promoting ingredient education in the domestic skincare market [2] - The company operates a large R&D center, hfp lab, which has invested over 100 million in resources, collaborating with various research institutions to advance the understanding of new ingredients [2] - hfp lab features 13 functional laboratories and meets international CNAS certification standards, ensuring that every product's efficacy is measurable and perceivable [2] Product Innovations - The AHA Pore Purifying Essence targets oily skin issues, utilizing a three-generation AHA formula to effectively clear pores and improve skin conditions like blackheads and acne [3] - The product incorporates innovative ingredients such as bifida ferment and centella asiatica extract, ensuring a gentle yet effective experience for users [3] - The Dual-Phase Moisturizing Oil Cream combines nourishing oils and a repairing cream to address dry and sensitive skin, featuring a blend of nine plant oils and a five-dimensional moisturizing combination [3] Market Position - The AHA Pore Purifying Essence has sold over 4 million bottles, maintaining the top sales position in the national AHA skincare e-commerce market for three consecutive years, reflecting its strong market presence [3] - hfp continues to adapt to changing consumer needs by launching products like the "Dual-Phase Bubble Cream" to provide targeted solutions for seasonal skincare challenges [3][4] Future Directions - The recognition of hfp's products underscores the brand's commitment to its philosophy of "Letting Ingredients Touch the Skin" and its ongoing exploration of ingredient boundaries [4] - The company aims to further promote ingredient education in the domestic skincare market, embedding this concept into more consumers' minds [4]