Feng Huang Wang·2025-12-04 06:29Core Insights - NIO's sub-brand, Ladao Automotive, has reached a significant delivery milestone with the delivery of the 40,000th unit of the Ladao L90 Black Knight Special Edition, marking the start of nationwide delivery for this model [1] - The L90 has shown rapid market acceptance, achieving 40,000 units delivered within just four months of its launch, making it the top-selling model in the pure electric large SUV segment [1] - The L90 leverages NIO's decade-long technological expertise and nationwide charging and battery swapping network to address long-distance travel challenges for electric vehicles [1] Product Performance - The L90 is positioned as the flagship product of the Ladao brand, focusing on family-oriented design by optimizing interior space and enhancing third-row seating comfort and luggage capacity [1] - The model aims to accelerate the transition of the large SUV market towards electrification [1] Market Strategy - To boost year-end sales, Ladao Automotive has introduced a special market incentive policy, allocating approximately 110 million yuan in vehicle purchase benefits for December [1] - The brand emphasizes the speed of vehicle supply and offers up to 13,000 yuan in purchase tax exemptions and test drive incentives for recent buyers, aiming to solidify its market share in the segment [1]