冬季旅游市场升温 “北上追雪”“南下避寒”成消费热潮
Zheng Quan Shi Bao Wang·2025-12-04 06:41

Group 1: Winter Tourism Trends - The winter tourism trend is gaining momentum as cold weather approaches, with popular destinations including Harbin, Beijing, Changchun, and Shenyang for ice and snow tourism [1] - Southern users show a strong interest in ice and snow tourism, accounting for nearly 70% of bookings, with cities like Shanghai, Nanjing, and Guangzhou leading the demand for "northward snow chasing" [1] - The main demographic for ice and snow tourism consists of families with children from the 80s and 90s, as well as younger travelers from the 00s, who prefer activities like skiing and snow sightseeing [1] Group 2: Southern Escape Trends - There is a significant demand from northern tourists for "southward escape" from the cold, with increased bookings noted since December, particularly from cities like Beijing and Tianjin [1] - The primary demographic for southern escape tourism includes older adults aged 60 and above, who are becoming a key segment in this market [1] - Popular destinations for northern users seeking warmth include Sanya, Haikou, Guangzhou, Shenzhen, and various locations in Yunnan [1] Group 3: Holiday Travel Trends - As December progresses, there is a rise in bookings for New Year’s and winter vacation trips, with over 80% of travelers being families from the 80s and 90s, emphasizing the importance of the New Year experience [2] - Family-oriented trips to island destinations like the Maldives and Indonesia are particularly popular during the winter vacation period [2] - New visa-free policies have made destinations like Russia, Egypt, and the Caucasus region attractive for winter travel, alongside popular European routes [2] Group 4: Domestic Travel Preferences - Leading domestic travel destinations include Beijing, Guangzhou, Sanya, and Shanghai, with a strong preference for ice tourism, theme parks, and cultural experiences [2] - The winter vacation travel market is expected to gradually increase from late January 2026, with peak travel anticipated from February 12 to February 22 [2]