火烧咖啡 卡通煎饼……创新“主理人”出圈 现场“哇”声一片

Core Insights - The rise of innovative "principals" in the consumer market is driven by increasing demand for personalized experiences and consumption upgrades [1] - A notable example is a pancake vendor in Chengdu, who combines artistic skills with traditional food to create cartoon-patterned pancakes, attracting significant consumer interest [2][4] Group 1: Consumer Trends - The popularity of personalized and experiential consumption is evident, as consumers are willing to pay for unique experiences that convey deeper emotions and stories [6][8] - The concept of "interest consumption" is emerging, where products like customized pancakes serve beyond basic needs, offering emotional value [6] Group 2: Business Innovation - The pancake vendor, Zeng Yaxin, utilizes her art background to innovate within the traditional snack market, leading to a surge in popularity and customer engagement [4][10] - Similar trends are observed in other regions, such as the "fire-burnt coffee" concept in Yunnan, showcasing how unique offerings can create local consumer excitement [14][16] Group 3: Policy Support - Local governments are increasingly providing policy support and financial incentives to foster new consumption scenarios and business models, enhancing the growth of personalized and experiential consumption [19][20] - Initiatives include loans, tax reductions, and support for creative businesses, aiming to stimulate local economies and diversify consumer experiences [22][24] Group 4: Market Dynamics - The evolving consumer landscape is characterized by rapid updates in consumption models, leading to new supply and demand dynamics that enhance market vitality [26]