2025 MAMA 移动互联网营销峰会广州站落幕，共话AI时代增长新范式

Core Insights - The MAMA Guangzhou 2025 Mobile Internet Marketing Summit, organized by AppsFlyer, gathered over a hundred industry experts to discuss key topics such as AI, growth strategies, and international expansion [1][3] Group 1: Modern Marketing Cloud and AI - AppsFlyer's President for the Asia-Pacific region, Ronen Mense, highlighted the evolution of marketing from single touchpoints to multi-channel collaboration, emphasizing that the future of global marketing is happening first in China [3][4] - The summit featured a product update presentation by AppsFlyer's Chief Product Officer, Barak Witkowski, who introduced new products aimed at enhancing marketing decision-making through cross-channel measurement and AI workflows [3][4] Group 2: Industry Discussions and Expert Insights - A high-level discussion between AppsFlyer's General Manager for Greater China, Dr. Wang Wei, and Gamehaus CEO, Cai Yimin, focused on growth strategies in the gaming industry amidst a saturated market, emphasizing the importance of data authenticity, connectivity, and collaboration [5] - The summit included a debate on whether AI will be a "super partner" or a "ultimate replacer" for humans, showcasing the need for effective collaboration between humans and AI in driving industry growth [6] Group 3: Practical Applications and Case Studies - Various industry experts shared practical experiences related to AI-driven marketing and overseas expansion, with insights on the evolving landscape of e-commerce and the importance of trust in content creation [7][8] - AppsFlyer presented a unified framework to help marketers navigate the challenges of iOS advertising, particularly in light of privacy regulations and data fragmentation [8][9] Group 4: Future Directions and Opportunities - The summit underscored the need for brands to adapt to new tools and insights, aiming for more precise decision-making and efficient collaboration in the AI era [12] - AppsFlyer aims to continue exploring new marketing frontiers in collaboration with leading mobile internet companies in China, focusing on the integration of technology and innovative marketing strategies [12]