Zhong Guo Xin Wen Wang·2025-12-04 06:54Core Viewpoint - Beijing Consumer Association (BCA) has initiated the first national "Commitment to Promote the Standardized Application of AI Technology" to address the misuse of AI synthesis technology and regulate the e-commerce live streaming industry [1] Group 1: Issues Identified - Three major issues regarding AI technology application harming consumer rights have been identified: insufficient protection of consumer's right to know, misuse of synthetic technology leading to consumer risks, and shortcomings in platform review mechanisms [2][3] - A survey of 3,162 valid responses revealed that nearly 90% of respondents demand clear labeling of AI-generated content, over 70% accept virtual backgrounds with significant prompts, and over 60% feel AI digital humans lack genuine emotion [2] - The investigation found that 5 out of 10 AI digital live streaming samples did not label their content as "AI-generated" or "simulated scenes," and 6 samples failed to inform about private transaction risks [3] Group 2: Measures Proposed - The "Commitment" outlines six specific measures focusing on transparency, strict review, and traceable responsibility to establish compliance boundaries for AI technology in e-commerce [4] - It emphasizes adherence to laws such as the Consumer Rights Protection Law and the E-commerce Law, requiring platforms and merchants to prioritize consumer rights when using AI technology [4] - The measures include clear labeling requirements for AI-generated content, monitoring and manual review to prevent the spread of violations, and providing tools and guidance for merchants to comply with AI labeling [5][6] Group 3: Future Actions - BCA plans to continuously monitor the application of AI technology, organize volunteer experiences in live shopping, and conduct consumer education activities to enhance awareness of AI technology [6] - The goal is to create a network consumption environment characterized by "compliant technology, responsible platforms, and consumer assurance" through multi-faceted collaboration and strategies [6]