Xin Lang Cai Jing·2025-12-04 07:01Core Viewpoint - The Beijing Consumer Association has signed the first national "Commitment to Promote the Standardized Application of AI Technology" with eight e-commerce platforms, establishing self-regulatory norms to protect consumer rights and delineate compliance boundaries for AI technology applications [1][9]. Group 1: Legal Compliance and Consumer Protection - E-commerce platforms and merchants must adhere to laws such as the Consumer Rights Protection Law and the E-commerce Law, ensuring consumer rights are prioritized when using AI-generated content [3][11]. - The commitment includes six specific measures to create a compliance framework for AI technology applications [1][9]. Group 2: Transparency and Disclosure - Merchants and content creators are required to clearly label AI-generated content, such as digital avatars and virtual scenes, with terms like "AI-generated" or "simulated scene" [4][13]. - Platforms are encouraged to provide unified AI content labeling features to promote transparency [4][13]. Group 3: Monitoring and Enforcement - Content monitoring and manual review will be implemented to prevent the dissemination of unmarked AI-generated content, with measures to add prominent labels to non-compliant content [4][14]. - Platforms will take further actions, such as blocking links, against confirmed violations [4][14]. Group 4: Support and Training - E-commerce platforms will provide tools and clear guidelines to help merchants and content creators comply with AI labeling requirements [5][15]. - Training programs will be established to enhance compliance awareness among merchants and content creators [8][17]. Group 5: Integrity of AI Standards - Strict measures will be enforced against the malicious deletion, alteration, or concealment of AI content labels, ensuring the integrity of the AI regulatory framework [6][16]. - Violating accounts and content will be dealt with according to legal regulations to maintain the seriousness of AI standards [6][16]. Group 6: Consumer Education and Engagement - The Beijing Consumer Association will continue to monitor AI technology applications and engage in consumer education to enhance awareness of AI technology and its implications [8][17]. - Multi-channel educational activities will be conducted to improve consumers' ability to identify false content and enhance their protective awareness [8][17].