用“巧劲”激发消费，上海打造国际化餐饮文化城市名片

Core Viewpoint - In October, Shanghai's restaurant revenue showed a year-on-year increase for the first time this year, indicating a recovery in consumer spending and a strategic push to leverage international dining resources to boost domestic demand and enhance the city's commercial capabilities [1][3]. Group 1: Consumer Spending Recovery - In October, Shanghai's total retail sales of consumer goods increased by 8.6% year-on-year, with a cumulative growth of 4.8% from January to October, reflecting a strong consumption growth trend [3]. - Restaurant revenue in October reached 16.309 billion yuan, a 2.1% increase compared to the same month last year and a 7.0% month-on-month increase, marking the first month of positive year-on-year growth this year [3]. - Various measures, including the issuance of 500 million yuan in consumption vouchers and events like the "Five Five Shopping Festival," have effectively stimulated consumer demand, leading to increased foot traffic and sales across multiple business districts [3]. Group 2: International Dining Culture - Shanghai aims to establish international dining culture as a city brand, with plans to create themed food events in collaboration with consulates, chambers of commerce, and renowned chefs [4]. - The city is focusing on integrating food with major events, designing "food+" themed tourism routes to provide a comprehensive culinary experience for global consumers [4]. - By Q3 2025, Shanghai is expected to see an addition of 6,682 new dining enterprises, reflecting a 34.2% year-on-year increase, indicating the market's vitality and attractiveness [4]. Group 3: Smart Transformation in Dining - The Shanghai Municipal Commerce Commission and other departments have developed an action plan for promoting the intelligent layout of the dining industry from 2026 to 2028, aiming to enhance the quality, efficiency, and international influence of Shanghai's dining sector [5]. - The plan targets a significant increase in the smart integration of dining operations, with over 70% penetration in chain restaurants and fast food, and over 50% in key processes of formal dining establishments [5]. - The government is also providing financial incentives to support dining enterprises in renovations and expansions, thereby reducing operational costs and enhancing financing support [6]. Group 4: Innovative Dining Experiences - The "Yuyuan Food Collection" has been launched, transforming a traditional food court into a digitalized immersive experience space, attracting younger consumers through innovative offerings [6]. - The combination of international resources, innovative scenarios, and smart technologies is expected to capture the momentum of consumer recovery and contribute to Shanghai's goal of becoming an international consumption center and "International Food Capital" [6].