Jin Rong Shi Bao·2025-12-04 08:23Group 1 - The core viewpoint of the articles highlights that CITIC Bank has been awarded the "Bank of the Year China 2025" by The Banker magazine, marking its second win since 2017, which underscores the importance of brand building as a core competitive advantage in the financial sector [1] - CITIC Bank's brand value reached $16.95 billion, a 27.2% year-on-year increase, making it the fastest-growing bank brand in mainland China according to Brand Finance [1][2] - The bank's operational performance for the first nine months of 2025 included revenues of 156.598 billion yuan and net profits of 53.391 billion yuan, with total assets nearing 10 trillion yuan, demonstrating a strong correlation between brand strength and financial performance [2][3] Group 2 - Brand building has been integrated into national strategy, with the State-owned Assets Supervision and Administration Commission emphasizing the importance of brand management as a key performance indicator for state-owned enterprises [3] - CITIC Bank has developed a comprehensive product and service matrix that spans various sectors, including retail and corporate banking, supported by digital empowerment and innovation [4][5] - The bank's digital transformation strategy has seen technology investments exceed 5% of revenue, positioning it as a leader in the industry [5][6] Group 3 - CITIC Bank's brand philosophy emphasizes humanistic care, aiming to create emotional resonance with customers and contribute to social value beyond mere commercial functions [7][8] - The bank has implemented various initiatives to support financial inclusion, such as providing credit support to small and micro enterprises and launching healthcare projects for underprivileged children [8][9] - Cultural engagement activities, including partnerships with sports and art initiatives, have enhanced the bank's brand appeal and established emotional connections with the audience [9][10] Group 4 - The bank's commitment to integrating brand building into its core operations and prioritizing customer experience reflects its dedication to contributing positively to society and the economy [10]