购置税“免征”进入倒计时，车企补贴年末冲刺

Core Viewpoint - The long-standing exemption policy for new energy vehicle purchase tax will officially end on December 31, 2025, transitioning to a 50% reduction starting January 1, 2026, prompting a rush among car manufacturers to attract buyers before the policy change [1]. Group 1: Market Response - Major car manufacturers are implementing "bottom-line subsidy" policies to encourage sales before the policy change, with many promising to provide tax difference subsidies for users who place orders before the end of the year [1][3]. - For example, XPeng's X9 Super Range has a special "cross-year purchase tax subsidy" plan, offering up to 15,000 yuan for orders locked in before December 31 [3]. - Despite these efforts, the immediate market response has been mixed, with younger first-time buyers showing significant interest, while existing car owners or those still considering their options are less motivated [3]. Group 2: Market Trends and Insights - The overall performance of the car market in November showed a pattern of being weak at the beginning and stronger towards the end, influenced by previous consumption effects and the increasing number of manufacturers offering purchase tax subsidies [3]. - Industry experts remain optimistic about the year-end market, anticipating that the urgency to purchase will increase as the policy deadline approaches, particularly in rural areas where buying enthusiasm may rise [4]. - The gradual withdrawal of purchase tax incentives is seen as a sign of the industry maturing from policy-driven to market-driven dynamics, with stronger companies expected to showcase their value through technological advancements [5].