Xin Hua Wang·2025-12-04 09:07Core Viewpoint - The 2025 Boao Forum for Entrepreneurs focuses on high-quality development paths in the new era, gathering leaders from global and Chinese top 500 companies to discuss new opportunities during the transition from the 14th to the 15th Five-Year Plan [1] Group 1: Company Overview - Bosideng Group, a leader in the Chinese down jacket industry, participated in the forum, sharing its strategic insights and achievements in global brand development [3] - Founded 49 years ago, Bosideng has maintained its commitment to the core business of down jackets, becoming a globally recognized brand with a market value of 118.058 billion yuan and leading sales in the Chinese market for 30 consecutive years [3] Group 2: Global Expansion and Brand Strategy - Bosideng has positioned itself as a pioneer in international markets, entering Europe in the 1990s and showcasing its brand at major fashion weeks in New York, Milan, London, and Paris [3] - The company has transitioned from "product export" to "brand export," enhancing its global reputation and trust in "Chinese warmth" [3] Group 3: Innovation and Production - Bosideng is accelerating the formation of new productive forces through innovation, utilizing high-end platforms like national industrial design centers and certified laboratories [4] - The company has integrated digital intelligence with its manufacturing system, reducing product delivery cycles to 7-10 days and achieving a digital closed loop from design to virtual garments [4] Group 4: Sustainability and Social Responsibility - Bosideng has embedded sustainable development into its corporate strategy, establishing a clear ESG framework and carbon goals, becoming the first Asian textile and apparel company to receive MSCI ESG AAA rating [4] - The company has contributed 1.55 billion yuan to social causes, promoting rural revitalization and common prosperity through long-term community partnerships [4] Group 5: Future Direction - As it enters a new decade, Bosideng aims to align with national development strategies and accelerate its journey from being the top in China to becoming globally leading, contributing to brand strength and modernization in China [5]