Zheng Quan Ri Bao Wang·2025-12-04 09:19Core Insights - The third quarter of 2023 saw a total of 190 million monthly active users in the Chinese securities service application industry, reflecting a 5.4% quarter-on-quarter growth, indicating overall market expansion [1] - The growth in user base is driven by two main factors: an average of 2.5076 million new individual investor accounts opened monthly and an average monthly increase of 3.5052 million active users, showing a strong correlation of 0.75 between the two metrics [1] User Growth Dynamics - The securities industry is currently driven by both "new user acquisition" and "existing user activation," with new accounts serving as a vital source of external growth [1] - The monthly active user growth often surpasses the new account openings, highlighting the importance of product iteration and operational optimization in enhancing the activity levels of existing users [1] Application Performance - Tonghuashun and Dongfang Caifu lead the market with a point index exceeding 8000 and monthly active users in the millions, establishing a significant competitive advantage [2] - Zhangle Wealth Pass, representing a top brokerage's proprietary application, maintains over 10 million monthly active users and shows a remarkable over 100% quarter-on-quarter growth in downloads [2] - The competitive landscape is intense in the four-star range of the point index (7200 to 7799), with over ten applications having monthly active users between 5 million and 12 million [2] Future Trends - The head brokerage firms are solidifying their positions through ecosystem advantages, while smaller brokerages are leveraging high-quality channels and market opportunities [2] - The next phase of competition may hinge on differentiated advantages stemming from AI application innovations, with a focus on the parallel development of algorithms and data [2] - The ability to assetize data and apply it in multidimensional ways is becoming a decisive factor for the scalable implementation of AI and the generation of differentiated value [2]