跨界联盟告终？欧普康视与“疯狂小杨哥”合资公司已启动注销

Core Viewpoint - A joint venture company, Hefei Opu Sanyang Technology Co., Ltd., which was once highly anticipated in the market, is quietly heading towards termination less than two years after its establishment [1] Company Overview - Hefei Opu Sanyang Technology Co., Ltd. was established in August 2023 with a registered capital of 30 million RMB, focusing on the sales of medical devices and consumer health products [4] - The company was a collaboration between Opu Kangshi Technology Co., Ltd., Hefei Sanzhi Yang Network Technology Co., Ltd., and individual shareholder Zhao Chunsheng [4] Strategic Collaboration - The joint venture aimed to combine Opu Kangshi's strengths in eye health product development and offline services with Sanzhi Yang's online sales channels to expand the market for consumer eye health products [4] - Initial product offerings included colored contact lenses, regular soft contact lenses, lens care solutions, eye masks, and eye patches, with plans for future product additions [4] Market Impact - The collaboration attracted significant investor attention and market debate, but Opu Kangshi's stock price experienced a notable decline on the first trading day following the announcement of the joint venture [6] - Sanzhi Yang's online presence included 500,000 to 1 million live viewers during broadcasts, nearly 200 million total followers, and daily sales exceeding 100 million RMB [5] Regulatory Challenges - The partnership faced scrutiny when Sanzhi Yang Network was penalized for false advertising related to various products, resulting in fines totaling approximately 68.95 million RMB and compensation exceeding 27 million RMB [7] - Opu Kangshi was also affected by the negative publicity surrounding Sanzhi Yang, leading to investor concerns and inquiries about the collaboration [7] Industry Context - The rise of digital technology and new business models has created growth opportunities, but issues such as traffic prioritization and algorithm misuse pose risks to the healthy development of the platform economy [8] - The State Administration for Market Regulation has issued guidelines to promote compliance among online trading platforms and enhance market order [8]