冬日经济｜冰雪游成“双循环”新引擎：入境订单翻倍增长、小雪场订单增2.6倍

Core Insights - The "ice and snow economy" is transforming China's tourism narrative, becoming a significant driver of consumption upgrades and industry integration [1] - The ice and snow tourism sector is transitioning from initial scale expansion to a new cycle characterized by structural optimization and innovative models [1] Group 1: Policy and Market Trends - Jilin Province has established an "ice and snow holiday" from December 3 to 7, 2025, to promote ice sports and boost the local market [3] - During the "ice holiday," local travel bookings in Jilin surged, with a week-on-week increase of over 6.5 times for local day tours [3] - Hotel bookings in Changchun increased by nearly 20% year-on-year, while major scenic spots in Yanbian saw a more than 240% increase in bookings [3] Group 2: Market Growth and Consumer Behavior - The number of ski resorts in China has reached 748, with winter ski visits exceeding 26.05 million, a year-on-year increase of 12.9% [4] - Domestic ski and ice attraction ticket bookings have surged by approximately 70% year-on-year, with overseas bookings increasing by 50% [4] - The trend of longer stays is emerging, with hotel bookings for two nights increasing by 5% and three to four nights by 3% in key ice regions [6] Group 3: Evolving Consumer Preferences - The demand for diverse experiences beyond skiing is growing, with tourists seeking comprehensive vacation experiences that include leisure and entertainment [6] - The market is seeing a shift towards more affordable and accessible skiing options, with bookings for mid-sized ski resorts increasing by 2.6 times [7] - Southern users represent nearly 70% of ice tourism bookings, indicating a strong interest in traveling north for snow experiences [5] Group 4: International and Domestic Circulation - The inbound ice tourism market is experiencing explosive growth, with orders nearly doubling year-on-year, particularly from regions like Hebei and Xinjiang [7] - Outbound ice tourism is also gaining traction, with bookings for Russian hotels increasing by over 20% year-on-year, driven by visa-free policies [8]