Canon(US:CAJPY) Sou Hu Wang·2025-12-04 09:27Core Insights - The live e-commerce industry is undergoing significant transformation, shifting from a focus on low prices to an emphasis on "quality-price ratio" as high-end apparel and other high cognitive cost categories enter the market [1][4] - The recent "Double Eleven" event showcased a successful collaboration between Hu Ke's live stream and "Super Fashion Release," achieving nearly 400 million yuan in sales and setting a new benchmark for high-quality content in apparel live streaming [1][4] - Canon, in partnership with Star Partner (Beijing) Cultural Media Co., has developed a core competitive advantage for high-end live streaming by integrating high-quality products, aesthetic content, and professional technical presentation [1][4] Industry Changes - The live e-commerce sector is transitioning from a focus on traffic benefits to quality competition, with technology becoming a central theme [4] - Brands face the challenge of effectively communicating product value and building differentiated competitiveness as consumer decision-making shifts towards long-term usability and true value [4] - High-end categories like apparel and beauty are demanding higher standards for visual quality, color accuracy, and detail presentation in live streams [4] Technical Innovations - The live stream featured a 2000 square meter immersive stage with three distinct scenes, enhancing the viewer experience and showcasing products effectively [7][9] - Canon's "Jia Live" and "Jia Live PRO" solutions provided a robust technical framework, utilizing 14 camera setups for precise scene deployment and collaboration [9][11] - The integration of Canon's technology allowed for high-quality visual consistency across multiple camera angles, ensuring effective product presentation [11][12] Quality Standards - The successful implementation of the live streaming model at Hu Ke's studio not only facilitated high exposure and commercial conversion for numerous high-end brands but also established a technical benchmark for quality live streaming [19][22] - The future of live streaming competition will rely on a comprehensive system that understands users, products, and content, combined with high-quality technical solutions [19][22] - Canon's ongoing commitment to user needs and technological innovation aims to drive high-quality development in the live streaming industry [21][22]