分期乐商城双十二发力生活刚需，打造有温度的年末大促

Core Insights - The article highlights the launch of the "12·12 Year-End Festival" by Fenqile Mall, aimed at enhancing consumer spending during the year-end shopping season through extended promotional periods and diverse discount offerings [1][4]. Group 1: Event Overview - The "12·12 Year-End Festival" runs from December 1 to December 12, providing a 12-day window for consumers to enjoy discounts without the need for last-minute rush [2][6]. - The promotional strategy includes a comprehensive welfare matrix, offering discounts across various categories such as electronics, fashion, beauty products, second-hand goods, and daily necessities [2][6]. Group 2: Discount Structure - Basic benefits include a 10% discount on purchases over 100 yuan, with additional tiered discounts available through a large coupon package valued at 780 yuan, which includes various thresholds for savings [2][6]. - Low-threshold payment discounts are also available, such as a 5 yuan discount on purchases over 10 yuan, catering to smaller transactions [2][6]. Group 3: Exclusive Benefits - The festival features exclusive benefits, including supermarket cards worth over one million yuan, which can be redeemed for essential goods after making a purchase during the event [7]. - Users can receive supermarket cards with values up to 200 yuan after confirming their orders, enhancing the appeal of the event [7]. Group 4: Market Performance - During the previous shopping event from October 22 to November 12, Fenqile Mall saw a 42% increase in order numbers, a 38% rise in total transaction value, and a 53% growth in the number of buyers [3][4]. - The essential consumer goods sector experienced a remarkable surge, with transaction values increasing by 237% and order numbers rising by 384%, indicating strong consumer preference for Fenqile Mall's services [4][7]. Group 5: Strategic Focus - Fenqile Mall's strategy emphasizes combining discounts with installment payment options to lower consumer spending barriers, particularly targeting the younger demographic [4][7].