屈臣氏荣获“2025福布斯中国中央商务区消费标杆品牌”

Core Insights - The "2025 Forbes China Central Business District International Consumption Competitiveness Evaluation" results have been released, recognizing Watsons as the "2025 Forbes China Central Business District Benchmark Brand" for its comprehensive strength [1][10]. Group 1: Brand Recognition and Market Position - Watsons has been acknowledged for its stable operations in multiple core Central Business Districts (CBDs) across China, showcasing its strong brand vitality and operational excellence [3][10]. - The award reflects Watsons' ability to meet higher standards of brand strength in urban core business circles, demonstrating its cross-regional operational capabilities and market penetration [3][10]. Group 2: Consumer Experience and Service Innovation - The company is focused on enhancing in-store consumer experiences, emphasizing quality in the competitive market of consumption [3][6]. - Watsons has introduced specialized spaces in stores to cater to diverse consumer needs, such as the "Men's Equipment Supply Station" and "Health Experience Center," which provide comprehensive health management services [6][7]. Group 3: Marketing Strategies and Cross-Industry Collaboration - Watsons is actively expanding its commercial ecosystem through cross-industry collaborations, integrating various consumer scenarios to stimulate demand and enhance brand connection with consumers [7][9]. - The company has engaged in IP collaborations, such as with "Mengququ" and "Powerpuff Girls," to create immersive experiences that resonate with consumers and drive foot traffic to stores [7][9]. Group 4: Future Outlook - Watsons aims to continue as a key player in promoting high-quality health and beauty consumption, optimizing product and service experiences in response to evolving market expectations [10].