Target(US:TGT) Prnewswire·2025-12-04 11:01Core Insights - Target Corporation is launching a limited-edition men's soap called "Not Santa" in collaboration with Dr. Squatch, available nationwide starting December 7, 2025 [1][5] - The product features Kris K. from Target, a viral sensation known for his holiday-themed marketing, and aims to enhance the festive shopping experience [2][4] Product Details - "Not Santa" is a sandalwood-scented soap made with over 98% natural origin ingredients, designed to evoke a warm and joyful holiday spirit [3][4] - Priced at $7.99, the soap is marketed as an affordable gift option for various demographics, including husbands, dads, and friends [5][6] Marketing Strategy - The collaboration aims to engage consumers through sensory experiences, particularly focusing on pleasant scents to improve mood and reduce stress during the holiday season [4] - Kris K. from Target will feature in a new marketing campaign, appearing in various settings to promote the product and enhance brand visibility [8] Availability and Purchase Options - "Not Santa" soap will be available in all Target stores and on Target.com, with multiple purchasing options including same-day services and free shipping for orders over $35 [5][7] Company Background - Target Corporation operates nearly 2,000 stores and has a long-standing commitment to community support, donating 5% of its profits to local initiatives [9]