中国经济信心说丨“雪假”激活冰雪热，消费势能如何精准释放？

Core Insights - The introduction of "snow holidays" in northern regions has led to a significant increase in ice and snow consumption, creating a new wave of tourism driven by policy and demand [1][3] - The ice and snow tourism industry is evolving from traditional models to more integrated experiences, combining education, culture, and sports [3][5] - The rapid growth in ice and snow consumption is prompting a shift from broad development to refined services, enhancing the overall quality of tourism offerings [5][6] Group 1: Policy and Demand - Northern regions have announced "snow holidays," allowing students to enjoy up to 9 days off, which has stimulated ice and snow tourism [1] - Local governments are implementing measures such as issuing ice and snow consumption vouchers and special subsidies to attract visitors [1] Group 2: Tourism Infrastructure and Services - The influx of tourists is testing the capacity of local cultural and tourism industries, necessitating improvements in transportation, safety, and service [3] - New services are being introduced, such as dedicated transportation for ice and snow tourism and one-stop service stations for families [3][5] Group 3: Industry Growth and Economic Impact - The ice and snow tourism sector is projected to reach a scale of 980 billion yuan in 2024, with expectations to exceed 1 trillion yuan by 2025 [6] - The growth in this sector is creating job opportunities, with over 30,000 jobs generated in Hebei's snowfields alone, and young ski instructors earning competitive salaries [5][6] - The economic benefits extend to surrounding areas, with a reported 27.97% increase in consumption within a two-kilometer radius of ski resorts [5]