Zhong Guo Zhi Liang Xin Wen Wang·2025-12-04 11:19Core Insights - The collaboration between JD Industrial and Jiangjing Fire Protection highlights the importance of packaging innovation in addressing customer complaints and enhancing product quality [3][5][15] Group 1: Packaging Innovation - Jiangjing Fire Protection faced complaints regarding the packaging of fire extinguishers, particularly issues like dents, rust, and damaged pressure indicators during online sales [5][6] - Traditional packaging methods were inadequate for online sales, leading to customer dissatisfaction and increased return rates [5][6] - JD Industrial provided a solution by suggesting a foam cover that not only protects the product but also simplifies the production process and reduces costs [6][8][9] Group 2: Customer-Centric Approach - The partnership with JD Industrial allowed Jiangjing Fire Protection to shift its innovation focus from purely technical improvements to addressing customer pain points, such as packaging [9][15] - JD Industrial analyzed customer feedback and identified key concerns, leading to the development of a tailored packaging solution that significantly reduced complaint rates [6][9] Group 3: Strategic Collaboration - Jiangjing Fire Protection became a dedicated production line for JD Industrial's private brand "Huixiang," which enhances customer trust and increases repurchase rates [11][12] - The collaboration model between JD Industrial and manufacturing firms emphasizes stable orders and clear demand forecasts, enabling manufacturers to invest in automation and process innovation [12][13] - This partnership not only improves operational efficiency but also helps in differentiating products in a competitive market, leading to cost reductions for customers [12][13]