Jones Soda, Bethesda Softworks' highly sought after Vault-Tec Supply Packs are dropping at Costco Clubs across the United States just in time to make gamers' holidays

Core Insights - Jones Soda is expanding its distribution nationally in partnership with Costco due to high demand from early purchasers and fans [1] - The company experienced a significant surge in online sales of its new soda, Sunset Sarsaparilla, achieving record-breaking ecommerce performance [2] - The upcoming "Rocket Bottle," branded as Nuka-Cola Quantum, is set to launch online in December, with distribution starting in Q1 [3] Sales Performance - Jones Soda's Sunset Sarsaparilla saw unprecedented online sales, with fans purchasing 4-packs bundled with custom carriers and postcards, leading to record sales figures [2] - The excitement around the product is further amplified by a promotional sweepstakes linked to the "Blue Star Cap" found on the bottles [2] Company Strategy - CEO Scott Harvey emphasized the importance of creating products that resonate with fans, highlighting the positive consumer response to both the Vault-Tec Supply Pack and the Rocket Bottle [4] - The company aims to focus on its core soda and beverage categories following the divestiture of its cannabis business, which is expected to sharpen strategic priorities [6]