胡润研究院：高净值人群计划增配的前三类资产为保险、黄金、股票

Core Insights - The white paper released by Wantong Insurance and Hurun Research Institute explores the financial investment needs and trends of China's high-net-worth individuals (HNWIs) for 2025 [1][3] Group 1: Financial Asset Allocation - The average net worth of surveyed HNWIs is 37 million RMB, with over half being business owners [1][3] - The primary sources of funds for these individuals are operating income (37%), salary income (28%), and investment returns (22%) [1][3] - Funds are mainly allocated to financial investments (79%), children's education (66%), and insurance purchases (60%), reflecting their core wealth demands: wealth appreciation, wealth inheritance, and risk isolation [1][3] Group 2: Investment Strategies - HNWIs generally adopt a diversified asset allocation strategy, holding an average of 5 to 6 different investment products, primarily low-risk bank products (25%) and insurance (19%), along with growth assets like stocks (14%) [2][4] - To seek safety, hedging, and appreciation, HNWIs plan to increase allocations in insurance (47%), gold (42%), and stocks (34%), while reducing low-yield assets such as bank savings, wealth management, and money market funds [2][4] - 45% of surveyed HNWIs have begun to allocate overseas financial products, with overseas assets averaging 20% of their total assets, favoring overseas insurance (28%), bank savings/wealth management/money market funds (20%), and stocks (17%) [2][4] Group 3: Future Trends - In future planning, HNWIs continue to focus on education, investment, and insurance while placing greater emphasis on health care, indicating an increased awareness of preventive health insurance [1][3] - They are also adopting more prudent financial behaviors by cutting back on luxury items, social spending, and entertainment expenses, leading to a comprehensive reduction in non-essential consumption [1][3]