“纯棉”标签玩花招!莫让擦边商标“偷走”信任
Xin Hua Wang·2025-12-04 11:42

Group 1 - The article highlights the issue of businesses using misleading trademarks such as "100% pure cotton," "original cotton," and "cotton" to deceive consumers, while only four terms are officially recognized: "100% cotton," "cotton 100%," "pure cotton," and "all cotton" [1] - There is a growing trend of similar trademark manipulation in various products, including "mostly" bags of flour, "No. 1" pork, and "Qianhe 0" soy sauce, which undermines consumer trust and product quality [1] - The article emphasizes that while trademarks may seem minor, they significantly impact consumer trust and the overall industry ecosystem, with dishonest practices damaging both consumer experience and brand reputation [1] Group 2 - It is suggested that regulatory authorities should increase penalties, enhance consumer education, and improve channels for consumer rights protection to combat unfair competition and deter businesses from taking risks with misleading practices [2] - The need for a robust entry mechanism is highlighted to ensure that quality improvement does not remain merely a promotional slogan, preventing the re-emergence of misleading trademarks [2]