保障配送员劳动收入、平台不得强制商户促销，市场监管总局详解外卖平台国家标准

Core Viewpoint - The newly approved national standard "Basic Requirements for Delivery Platform Service Management" aims to address key issues in the food delivery industry, including "ghost deliveries," irrational competition, and insufficient protection of delivery personnel's rights [1][8]. Group 1: Platform Responsibilities - The standard emphasizes the need to strengthen the platform's responsibility, particularly in managing merchant onboarding and ensuring compliance with food safety regulations [2][9]. - Platforms are required to establish dedicated teams to verify merchant information and operating conditions, ensuring that only qualified merchants are allowed to operate [2][9]. - Monthly audits of merchant operations must be conducted, with a minimum sampling rate of 5% to enhance ongoing oversight [2][9]. Group 2: Promotion and Pricing - The standard differentiates between "platform price promotions" and "merchant price promotions," stating that the costs of platform promotions should not be passed on to merchants or delivery personnel [3][10]. - Platforms must not interfere with merchants' pricing autonomy or compel them to participate in promotional activities [3][10]. - Promotional activities must be communicated to merchants at least seven days in advance to allow for adequate preparation [3][10]. Group 3: Competition Regulation - Platforms are prohibited from using exaggerated marketing tactics, such as "zero-cost purchases," and must avoid practices that disrupt market pricing and order [4][11]. - The standard encourages rational competition among platforms, ensuring that subsidies provided to consumers are not misrepresented as platform subsidies [4][11]. Group 4: Delivery Personnel Rights - The standard outlines measures to protect delivery personnel, including optimizing dispatch algorithms to consider various factors like traffic and weather [6][12]. - Delivery personnel must receive compensation for working during public holidays and adverse weather conditions, with platforms required to provide additional support [6][12]. - Platforms must ensure that delivery personnel have reasonable working hours and rest periods, implementing fatigue warning systems to prevent overwork [7][13].