BNP Paribas Notes eBay’s (EBAY) Key Role in Online Marketplace

Core Insights - eBay Inc. is recognized as one of the best performing retail stocks in 2025, with a Neutral rating and a $90 price target set by BNP Paribas Exane, which acknowledges eBay's significant role in global e-commerce while expressing caution regarding future expansion [1][3] Group 1: Financial Performance - eBay's Gross Merchandise Volume (GMV) growth accelerated significantly, achieving a 10% increase in the third quarter, surpassing analyst expectations [2] - The company's non-GAAP operating margin improved alongside this growth, particularly strong in the U.S. market [2] Group 2: Analyst Perspective - BNP Paribas Exane indicated that it would adopt a more optimistic view of eBay's stock only after observing "higher and more durable top-line growth," noting that the company's strong year-to-date performance limits potential upside [3] - The firm highlighted that eBay has already realized a significant portion of its short-term value, suggesting limited room for further gains in the near term [3] Group 3: Company Overview - eBay Inc. operates as a major player in the e-commerce sector, enabling individuals and small business owners to run their businesses from home and connect with buyers and sellers globally [4]