《2025 年中国电子竞技产业报告》发布：直播收入占比超 80%，用户规模超 4.95 亿人

Core Insights - The 2025 China Esports Industry Conference was successfully held, where the "2025 China Esports Industry Report" was released, highlighting the growth and trends in the esports sector [1] Revenue Overview - In 2025, the revenue of China's esports industry is projected to reach 29.331 billion yuan, representing a year-on-year growth of 6.40%, indicating steady growth [3] - Live streaming remains the largest revenue source, accounting for 80.81% of total revenue, followed by tournament revenue, club revenue, and other income [3] User and Game Type Statistics - The user base for esports in China is expected to exceed 495 million, showing a significant increase with a growth rate of 1.06% compared to the previous year [3] - Among the main game types, shooting games hold the highest market share at 28.3%, followed by Multiplayer Online Battle Arena (MOBA) and sports games, each at 14.1% [3] Platform Distribution - Mobile games dominate the market with a share of 58.6%, while client games account for 25.3%, games with both versions make up 12.1%, and web games represent 4.0% [4] Tournament and Event Insights - In 2025, a total of 142 non-performance esports events with professional players are scheduled, an increase of 18 events from the previous year [4] - 54% of these events will be held entirely offline, 37% will adopt a hybrid model, and 9% will be purely online [4] - Major cities for offline events include Shanghai, Chengdu, and Chongqing, with Shanghai hosting 19.2% of the events [4] Club Participation - 54.3% of esports clubs participate in only one type of event, while 22.8% engage in two types, and smaller percentages participate in three or four types of events [5] International Market Expansion - The Chinese esports industry is deepening its presence in overseas markets, particularly in Southeast Asia, the Middle East, and Latin America [7] - Several domestic esports games have been selected for international events such as the 2025 Esports World Cup and the 2026 Asian Games, attracting over 10 million overseas viewers [7] - Peak viewership for top events has reached over 4.13 million viewers per match [7]