Zhong Guo Jin Rong Xin Xi Wang·2025-12-04 12:22Core Viewpoint - China Merchants Bank Nanchang Branch has been committed to serving the local economy and social welfare in Jiangxi for 27 years, focusing on differentiated, refined, intelligent, and professional financial services to support economic development and improve people's livelihoods [1] Financial Development and Services - The bank has implemented the "1269" action plan during the 14th Five-Year Plan period, aiming to achieve over 100 billion yuan in loans and over 140 billion yuan in deposits by September 2025, serving over 4.34 million personal customers and nearly 70,000 corporate customers [1] - The bank has established a "six specialized" mechanism in technology finance, providing differentiated financial services to tech enterprises, with a technology finance loan balance exceeding 11.6 billion yuan and an annual increase of nearly 3.2 billion yuan by September [2] - In green finance, the bank promotes various green loan products, achieving a green loan balance of over 8 billion yuan with an annual increase of nearly 1.8 billion yuan [2] - The bank has set up a working group for small and micro enterprise financing, resulting in a balance of inclusive loans exceeding 23.3 billion yuan and an annual increase of nearly 1.1 billion yuan [2] Support for Key Industries - The bank focuses on supporting key industries such as non-ferrous metals, electronic information, equipment manufacturing, new energy, and pharmaceuticals, with a target loan growth rate exceeding the average growth rate of corporate loans by 13.5 percentage points [3] - By 2025, the bank plans to invest over 10.7 billion yuan in 12 key industrial chains, enhancing support for regional quality industries [3] Rural Revitalization Initiatives - The bank emphasizes support for rural areas, particularly in renewable energy projects, with nearly 100 million yuan in loans for rural infrastructure and over 3 billion yuan in new loans for agriculture and rural development by 2025 [4] - The bank actively supports specific villages in Jiangxi, enhancing local industries and community projects to improve residents' income [4] Innovation and Customer Service - The bank prioritizes customer-centric service, implementing a "one-hour response" mechanism to enhance customer satisfaction and service experience [5] - The bank integrates counter and lobby services to create a seamless service experience, recognized as a model for civilized service [5] Product and Business Innovation - The bank promotes various digital products such as "Salary Welfare," "E-Catering," and "Financial Management Cloud," providing comprehensive solutions for enterprises [6][7] - The bank has developed innovative financing products based on government procurement contracts, supporting over 500 suppliers [7]