被称“姨妈神仙水”，多地卖断货！劲酒突然爆火，新增400万女粉，有店主称“缺货快一个月了”，但医生发出警告→

Core Insights - The article highlights the rising popularity of "Jin Jiu" (劲酒), a health liquor, particularly among younger consumers, especially women, who are redefining its image from a traditional male-oriented drink to a trendy wellness beverage [4][6][12]. Group 1: Market Performance - Jin Jiu's overall performance has seen a growth of approximately 10% this year, with a notable increase of over 20% in sales for Jin Jiu specifically [4]. - In 2024, Jin Jiu's sales reached 12.5 billion yuan, and in the first half of 2025, sales of the red label Jin Jiu surged by 50% [12]. - The brand has attracted around 9 million young users aged 18 to 30, with 4 million being female, due to its new marketing strategies [4][12]. Group 2: Consumer Trends - The drink has gained traction on social media platforms, with over 100,000 related posts on Xiaohongshu (小红书) by autumn 2025, and has been labeled as "the goddess water" for menstrual relief [4][6]. - Various innovative cocktail recipes featuring Jin Jiu have emerged, such as "goddess water" and "health version Long Island iced tea," appealing to a younger demographic [8][12]. - The brand has successfully shifted its marketing focus towards women, launching campaigns and products specifically targeting female consumers [8][12]. Group 3: Supply Chain and Availability - There have been reports of Jin Jiu experiencing stock shortages in several regions, attributed to a sudden spike in consumer demand [12][17]. - Some retailers have noted that the supply of Jin Jiu has been stable, while others have faced shortages, indicating a disparity in availability across different markets [12][14][15]. - A representative from Jin Jiu explained that the shortages are due to increased consumption outpacing prior stock levels, as the production process requires time for aging and ingredient extraction [17].