New Year. New Century. New Wishes.

Core Insights - Publicis Groupe celebrates its centenary in 2026, marking a significant transformation from a small creative shop in Montmartre to the industry's leading holding company [1][3] - The company emphasizes resilience and innovation, having overcome various challenges throughout its history, including wars, economic downturns, and a global pandemic [2][4] - The rise of AI is expected to define the next century for Publicis, with a focus on blending human creativity with advanced AI capabilities [5] Company Overview - Publicis Groupe was founded in 1926 and has evolved into a global leader in communication, employing around 103,000 professionals across over 100 countries [11] - The company operates across four main activities: Communication, Media, Data, and Technology, providing a unified approach to client transformation [11] Film Project - The film "A Lion Never Gives Up" is a hybrid project that combines live action and AI-generated content, showcasing the company's history and resilience [5][6] - A quarter of the film consists of live action footage, while the remainder is created using AI, utilizing 4,500 real images for 150 individual shots [6][7] - The editing process for the film is reinvented, allowing for flexibility and regeneration of each shot from scratch [8]