被称“姨妈神仙水” 多地卖断货！劲酒突然爆火 新增400万女粉 有店主称“缺货快一个月了”

Core Insights - The article highlights the rising popularity of "Jin Jiu" (劲酒), a health liquor, particularly among Gen Z and young women, who have rebranded it with new labels such as "Auntie Miracle Water" and "Health Disco" [1][3][4]. Group 1: Market Performance - Jin Jiu's overall performance has seen a growth of approximately 10% this year, with a notable increase of over 20% in sales specifically for Jin Jiu [3]. - In 2024, Jin Jiu's sales reached 12.5 billion yuan, and in the first half of 2025, sales of the red label Jin Jiu surged by 50% [11]. - The brand has attracted around 9 million young users aged 18 to 30, with 4 million being female, due to social media trends [3]. Group 2: Marketing Strategy - The brand has successfully shifted its image from a "male drinking liquor" to a "female-friendly health drink" through targeted marketing strategies, including collaborations with influencers and the introduction of female-oriented products [6]. - Various cocktail recipes featuring Jin Jiu have emerged, such as "Health Version Long Island Iced Tea" and "Auntie Miracle Water," which have contributed to its popularity among young women [4][6]. Group 3: Supply Chain and Availability - There have been reports of Jin Jiu being out of stock in several regions, attributed to a sudden spike in consumer demand that exceeded prior inventory levels [13][18]. - Despite some areas experiencing shortages, other locations, including the brand's headquarters in Wuhan, reported sufficient supply [16][17].