博鳌一线观察丨新国货，“上链接”！

Core Viewpoint - The rise of "New National Goods" represents a comprehensive resurgence in industry, culture, and consumption, showcasing a shift from "Made in China" to "Intelligent Manufacturing in China" driven by technology and cultural identity [1][11]. Group 1: Technological Empowerment - Technology has permeated the core of national goods, enabling significant advancements in manufacturing and product innovation [4]. - Companies like Shenzhen Guoci Yongfengyuan have invested nearly 10% of their revenue in R&D annually, resulting in 40 invention patents and 501 design patents, making them attractive partners for international design teams [3]. Group 2: Cultural Connection - Young consumers are increasingly purchasing not just products but also cultural identity, with traditional elements like the 24 solar terms and intangible cultural heritage being integrated into product design [6][8]. - The new tea beverage market in China has surpassed 200 billion yuan, with 650,000 stores serving as vital touchpoints for 150 million consumers to engage with tea culture [8]. Group 3: Global Expansion - Companies like Kudi Coffee have established 18,000 stores across 33 countries, successfully introducing local flavor innovations that resonate with global consumers [9]. - Haier's approach emphasizes localized operations, adapting products to meet local cultural needs rather than simply exporting standardized goods, which has allowed Chinese brands to root themselves in global markets [9]. Group 4: Future Outlook - The narrative of New National Goods reflects not only product evolution but also an awakening of cultural confidence and the arrival of a new consumption era in China [11]. - The expectation for the next decade is not just about sales figures but also about the visibility and impact of Chinese brands in the global market [11].