威海“十四五”商务：惠民利企激发活力，消费升级引领发展

Core Viewpoint - During the "14th Five-Year Plan" period, Weihai's Business Bureau has focused on the "business for the people" concept, emphasizing "promoting consumption, expanding domestic demand, and benefiting people's livelihoods" through a dual approach of "policy + activities" and "traditional + innovation" to stimulate market vitality and boost consumer confidence [1] Group 1: Financial Support and Consumer Incentives - Over the past five years, Weihai has implemented direct financial support measures, issuing or writing off subsidies totaling 1.35 billion yuan, which has driven sales of 800,000 units of automobiles, home appliances, and electronic products, resulting in over 10 billion yuan in consumption [1] - A total of 126 million yuan has been invested in various consumer vouchers and subsidies, leading to a direct consumer benefit of 2.77 billion yuan [1] Group 2: Traditional Consumption Upgrade - Weihai has invested over 17 million yuan to support the transformation and upgrading of traditional commerce, creating new consumption patterns and enhancing retail innovation [2] - The city has established three provincial-level pedestrian streets and improved 14 characteristic commercial districts, with several being recognized as provincial-level特色街区 [2] Group 3: E-commerce Development - The city has focused on digital empowerment, enhancing e-commerce's role in promoting consumption, with online retail sales increasing from 16.37 billion yuan in 2021 to 23.71 billion yuan in 2024, a growth of 44.84% [3] - Weihai has established partnerships with major e-commerce platforms and developed logistics infrastructure to expand sales channels for local products [3] Group 4: Community and County-Level Commercial Systems - Weihai has invested over 3 million yuan to develop community commercial systems, creating 26 convenient living circles and achieving 100% coverage of county-level commercial service centers [4] - The city has allocated over 11 million yuan for county-level commercial system projects, supporting the establishment and renovation of over 100 retail centers and convenience stores [4] Group 5: Future Development Goals - The Weihai Business Bureau aims to develop into a regional consumption center, leveraging its status as a national retail innovation pilot city to enhance live-streaming e-commerce and smart transformation of business circles [4] - The focus will be on integrating "goods + services" and expanding new service consumption areas such as health, tourism, and home services to continuously optimize supply and improve the consumption environment [4]