APPS' AGP Growth Fueled by Rising Ad Impressions: What's Next?

Key Takeaways APPS' AGP supply volumes rose 30% YoY in fiscal Q2, powering segment growth and higher impressions.APPS is enhancing AGP with data, AI and machine learning to boost targeting and ad spend returns.APPS sees no material AGP competition recently, though broader rivals include Unity Software and AppLovin.Digital Turbine’s (APPS) App Growth Platform (AGP) business runs a programmatic marketplace where demand-side platforms (DSPs) bid in real time for publisher ad inventory. APPS charges these DSPs ...