外卖平台国家标准来了 剑指“幽灵外卖”与促销乱象

Core Viewpoint - The recent implementation of the recommended national standard "Basic Requirements for Delivery Platform Service Management" by the State Administration for Market Regulation aims to address issues in the food delivery industry, such as "ghost deliveries," irrational competition, and insufficient protection of delivery personnel's rights, promoting high-quality industry development [1][2] Group 1: Merchant Management - The standard emphasizes the responsibility of delivery platforms in managing merchants, including the regulation of merchant onboarding and daily operations, to ensure service quality and compliance with food safety standards [1] - It encourages merchants to adhere to the "Internet + Bright Kitchen" initiative, ensuring food safety for consumers [1] Group 2: Pricing and Promotion - The standard clarifies the rules regarding platform fees and promotional activities, urging platforms to simplify fee structures and standardize promotional practices [1] - It aims to enhance transparency in pricing and fairness in market competition [1] Group 3: Delivery Personnel Rights - The standard focuses on the protection of delivery personnel's rights, addressing issues related to labor intensity, professional care, and social security [1] - It suggests reasonable determination of working hours, improvement of vocational training systems, and exploration of diverse protection methods [1] Group 4: Dispute Resolution - The standard calls for the establishment of a comprehensive consumer rights protection system within platforms, enhancing the complaint and appeal mechanisms for consumers, merchants, and delivery personnel [1] - It emphasizes the importance of transparent management procedures and effective channels for complaints and feedback, promoting social oversight [1] Group 5: Industry Self-Regulation - The three major delivery platforms are expected to issue self-declarations regarding the implementation of the standard, which will enhance the standard's influence and enforcement in the platform economy [2] - This initiative aims to strengthen industry self-regulation and social supervision, fostering a fair competitive environment in the platform economy [2]