Multimedia Update - SeQura expands into smart travel with Bitcoin cashback and adds lastminute.com to its smart shopping app

Core Insights - seQura has partnered with lastminute.com to enhance travel booking experiences within the seQura app, providing exclusive travel benefits to users [1][5][10] Group 1: Partnership Overview - The collaboration allows seQura users to book travel experiences from lastminute.com, offering options for upfront payment or up to 5% cashback, with rewards exclusive to the seQura app [2][5] - This partnership marks lastminute.com as the first major travel partner in seQura's Smart Shopping ecosystem, indicating seQura's expansion into the travel sector [5][10] Group 2: User Experience and Features - Users can choose to receive cashback in either Qoins or Bitcoin, with Bitcoin rewards transferred directly to their personal wallets under certain conditions [6][15] - The travel booking process follows the same Smart Shopping experience as retail, providing users with control over payment methods and reward availability based on cancellation policies [9][10] Group 3: Strategic Implications - The integration is expected to attract digitally savvy travelers, enhancing user engagement within the seQura app and expanding its audience [10][11] - The travel vertical is one of the fastest-growing categories in the seQura app, indicating strong market potential and user interest [10]