Fifth Third Accelerates Southeast Expansion, Reaches Milestones

Core Insights - Fifth Third Bancorp (FITB) has achieved significant milestones in its Southeast expansion strategy, opening its 200th financial center in Florida and its 100th in the Carolinas, enhancing its retail presence in high-growth markets [1][10] Expansion Details - The bank's regional growth has accelerated, now operating over 1,100 banking centers nationwide, with further expansion expected following the anticipated Comerica acquisition in early 2026 [2] - Fifth Third has opened 172 de novo branches since launching its Southeast expansion strategy in 2018, with plans for more than 50 additional locations by the end of 2025 [6][10] - The new locations in Davenport, FL, and Weaverville, NC, reflect the bank's commitment to providing strong banking experiences in growing Southeastern communities [3][5] Market Focus - Florida is a key market for Fifth Third, with the Champions Crossing location becoming the bank's 200th financial center in the state, offering a range of consumer, commercial, and wealth management services [4] - The opening of the 100th financial center in the Carolinas supports the bank's efforts to meet rising demand for personalized financial services in both metropolitan and suburban areas [5] Future Growth Projections - By 2029, Fifth Third plans to establish 150 locations across Texas, aiming for a top-five market share in Dallas, Houston, and Austin when combined with Comerica's footprint [7] - The bank anticipates that its Southeast expansion will generate $15-$20 billion in deposits over the next seven years [8] Strategic Approach - Fifth Third's strategy is centered on customer-centric banking, integrating modern digital capabilities with local expertise, and utilizing advanced analytics to identify high-opportunity locations for sustainable growth [9]