Hyundai group reports steady US sales in November

Sales Performance - Hyundai Motor Group's US sales rose slightly by 0.1% year-on-year to 154,308 units in November 2025, despite a 25% tariff on imports from South Korea [1] - Hyundai's sales decreased by 2% to 82,306 units, while Kia's sales increased by 2.7% to 72,002 units [1] Hybrid and Electric Vehicle Sales - Hybrid vehicle sales surged by 49% year-on-year to 36,172 units, offsetting a 59% decline in battery electric vehicle (BEV) sales to 4,618 units due to the withdrawal of BEV tax credits [2] - In the first nine months of the year, the group's US sales rose by 8.1% to 1,673,772 vehicles, with Hyundai's sales increasing by 8.7% to 896,620 units and Kia's by 7.5% to 777,152 units [2] Model Performance - Hyundai's best-selling model year-to-date in the US was the Tucson with 212,037 deliveries, followed by the Elantra sedan with 136,825 units and the Palisade with 112,237 units [3] - Kia's best-selling model year-to-date was the Sportage SUV with 165,954 deliveries, followed by the K4/Forte sedan range with 126,919 units and the Telluride SUV with 111,123 units [4] Market Insights - Hyundai's CEO highlighted the strength of the SUV lineup, noting double-digit growth for models like Tucson, Santa Fe, and Palisade, and a record for hybrid vehicle sales [3] - Kia's head of sales mentioned that the diverse product lineup and growing hybrid portfolio position the company for a third consecutive annual sales record [4]