CNBC signs deal with Kalshi to add prediction data from next year

Group 1 - CNBC has signed a multi-year deal with Kalshi, a prediction-market operator, to integrate real-time probability data into its broadcasts and digital platforms starting next year [1] - This partnership aims to enhance the viewer experience by providing data-driven insights during programming [1] - The collaboration reflects a growing trend in media to incorporate interactive and analytical elements into traditional broadcasting [1] Group 2 - The deal signifies a strategic move for CNBC to differentiate itself in a competitive media landscape [1] - Kalshi's prediction markets will allow CNBC to offer unique content that engages audiences with real-time data [1] - This initiative may attract a new demographic of viewers interested in data analytics and market predictions [1]