好材料拉高建材市场“热力值”

Core Viewpoint - The implementation plan issued by multiple government departments aims to enhance the adaptability of supply and demand in the consumer goods market, thereby unlocking consumption potential and guiding the building materials industry towards consumption-driven industrial upgrades [1][3]. Group 1: Industry Development and Trends - The "14th Five-Year Plan" period is a critical phase for the building materials industry to establish a new development pattern and promote high-quality development [1]. - The building materials industry is transitioning from traditional product suppliers to providers of comprehensive solutions for "good houses," driven by consumer demand for innovative and high-quality materials [2][3]. - The introduction of new technologies and materials, such as formaldehyde-removing cement with an 82% purification efficiency, reflects the industry's focus on addressing consumer concerns about indoor pollution [2]. Group 2: New Product Supply and Innovation - The industry consensus emphasizes the need for high-quality materials to support the construction of "good houses," with a complete building materials system already established in China [4]. - The market demand for building materials has declined this year, highlighting structural issues and the need for supply-side quality upgrades to stimulate consumption potential [4][5]. - The introduction of innovative products, such as new gypsum board lightweight steel frame walls, demonstrates the industry's commitment to enhancing space utilization while maintaining performance standards [5]. Group 3: Standards and Quality Improvement - The government report emphasizes the need to adapt to high-quality housing demands by improving standards and promoting the construction of safe, comfortable, green, and smart "good houses" [7]. - The building materials industry is actively responding to these demands by developing product systems, functional systems, and standard systems to address key issues in housing construction [7][8]. - Initiatives like the "reveal and challenge" mechanism are being implemented to enhance research and development in high-quality materials, ensuring they meet the needs of modern housing [8].