从“鼠粮控糖”到“笼造景观” 百亿小宠市场催生精细消费

Group 1 - The core viewpoint of the article highlights the rapid growth of the small pet market in China, projected to reach 11.1 billion yuan in 2024, with a year-on-year growth exceeding 10%, significantly outpacing the 5% growth of the dog and cat market [1] - The report from the Asia Pet Research Institute indicates that rodents account for the highest share of the small pet market at 56%, with hamsters being a common type of rodent pet [1] - Young pet owners are increasingly investing in specialized products for their pets, such as sugar-free hamster food and high-fiber snacks, to manage health issues like diabetes [1] Group 2 - The trend of creating elaborate habitats for hamsters has become a central aspect of pet ownership, with young consumers focusing on aesthetic and functional designs for hamster cages, including distinct zones for different activities [2] - DIY hamster cage decoration has gained popularity, with consumers expressing satisfaction in personalizing their pets' living spaces, leading to increased purchases of decorative items [2] - The small pet economy is evolving beyond mere pet care into a blend of emotional investment, lifestyle aesthetics, and scientific knowledge, presenting challenges for brands in maintaining product quality and supply chain efficiency [3]