Core Viewpoint - The article emphasizes the integration of red culture and financial services by Caixin Securities, showcasing its commitment to serving the public and contributing to the local economy through a unique cultural framework [2][3][10]. Group 1: Cultural Integration - Caixin Securities has established a cultural framework that combines red culture, Hunan cultural resources, and the spirit of Lei Feng with the characteristics of the financial industry, creating a distinctive path for cultural development [2][3]. - The company has developed a "1+N" work system to promote the internalization of red financial values, ensuring that cultural concepts are implemented across various dimensions such as system construction and training [4]. - The establishment of an investor education base in Shaoshan serves as a tangible representation of the company's red financial culture, recognized as a "Red Financial Education Base" [4][5]. Group 2: Brand and Community Engagement - The company has created four distinctive cultural brands under the red financial concept, fostering a culture that is perceivable, participatory, and communicable [5][6]. - Initiatives such as the "Red Star Shining" financial training camp and public financial history classes have engaged over 600 participants, promoting financial knowledge and the spirit of serving the people [6][8]. - The company has conducted over 80 integrity education activities, reaching more than 3,600 individuals, and has a significant number of registered volunteers actively participating in community service [6][8]. Group 3: Economic Contributions - Caixin Securities has actively engaged in supporting the real economy, rural revitalization, and green development, establishing eight service stations to assist small and micro enterprises [8][9]. - The company has underwritten 17 green bonds totaling over 10 billion, contributing to the achievement of carbon neutrality goals [9]. - The company has also invested over 10 million in public welfare initiatives, ranking 18th in the industry for its charitable contributions [9][10]. Group 4: Performance and Future Outlook - By the end of 2024, Caixin Securities reported total assets of 59.375 billion and net profits of 1.054 billion, receiving multiple honors for its contributions to society [10]. - The company aims to continue deepening its cultural roots in Hunan, reinforcing its commitment to the public and enhancing its professional spirit in the financial sector [11].
夯实文化软实力 积极履责显担当 | 财信证券党委书记、董事长刘宛晨：赓续红色基因 打造特色金融文化样本
Zhong Guo Zheng Quan Bao·2025-12-04 22:15