Americans Shift from High-End Booze to Cheaper Bottles

Industrywide, the number of $100-plus bottles sold has fallen 18% in the past three months, according to the market research firm NielsenIQ. Why This News Matters to Investors Don Julio and other high-end tequila sales have softened, Diageo PLC said. Kevin Carter / Getty Images Close Key Takeaways Fewer booze buyers are reaching for the top shelf. Americans aren't thirsting for for the high-end tequila that once flowed freely, spirits companies said, as demand for $100 spirits has dropped off. Consumers app ...