饿了么APP正式焕新为淘宝闪购

Core Insights - The "Ele.me" app has been officially rebranded to "Taobao Flash Purchase" as of December 5, following updates to its name and icon in the app and on its public account [1][2] - The latest version of the app has not undergone functional changes, but its visual elements have been updated to an orange theme [1][2] - Alibaba's management highlighted during a recent earnings call that Taobao Flash Purchase has successfully completed rapid scale expansion in its first phase, and the economic efficiency optimization in the second phase meets expectations, laying a foundation for the long-term sustainable development of its food delivery business and reinforcing its commitment to long-term investment in instant retail [1][2]