外卖“新国标”,立下了哪些“新规矩”?
Yang Shi Xin Wen·2025-12-05 01:08

Core Viewpoint - The newly implemented "New National Standard" for food delivery platforms aims to address various issues related to the rights of delivery riders and small restaurant businesses, while enhancing the overall governance of the food delivery market [1][2][4][5]. Group 1: Focus Areas of the New Standard - The standard emphasizes the need for platforms to take responsibility for the qualification review of merchants and to protect the fair trading rights of merchants, as well as the rights of delivery riders [1][2]. - It aims to fill gaps in existing regulations by providing detailed guidelines for service management in the food delivery sector, thus promoting better governance [1][3]. Group 2: Platform Responsibilities and Governance - The standard highlights that the responsibility for market governance should not rest solely on the platforms, but requires collaboration from various societal forces [2]. - Platforms are required to implement their responsibilities actively, and regulatory bodies must ensure compliance with the new standards, rewarding compliant platforms and addressing those that fail to meet requirements [2]. Group 3: Technology and Future Directions - The standard sets a baseline for platform responsibilities and encourages the use of technology, such as big data and artificial intelligence, to develop risk identification models for better governance [3]. - It suggests that successful practices from the implementation of the standard could eventually evolve into mandatory legal requirements, contributing to a dynamic regulatory framework [3]. Group 4: Protection of Delivery Riders' Rights - The standard plays a crucial role in enhancing the protection of delivery riders' rights, addressing issues such as income security, rest time, and safety [4]. - Specific provisions include prohibiting excessive fines for delays and ensuring that riders are not pressured into unsafe behaviors, such as running red lights [4]. Group 5: Safeguarding Small Restaurant Businesses - The standard responds to concerns regarding the rights of small restaurant businesses, which often face disadvantages when negotiating with larger platforms [5]. - It prohibits platforms from coercing small merchants into financial contributions for promotional battles and mandates transparency in fee structures, thereby balancing power dynamics [5].